OVERVIEW

Since its inception in 1999, The Cornerstone Player has become the entertainment industry’s most respected compilation.  The Player is mailed, hand delivered and featured in retail markets throughout the country. With distribution to 10,000+ tastemakers and 500+ retail locations in 50+ markets, it also reaches over 400+ independent music and lifestyle locations, including major retail destinations like Urban Outfitters, Puma, Diesel, Levis, and Adidas locations. Additionally, our mailing list reaches key people within the film industry (music supervisors, execs, producers, etc.), MTV, VH1, and FUSE, as well as satellite and terrestrial radio programmers, college/noncommercial radio stations, bars, venues, clubs, press, etc.  The Player offers brand partners dynamic brand integration.

DISTRIBUTION

The Cornerstone Player is your brand’s passport to 10,000 key influencers.  We distribute the Cornerstone Player to a continually evolving, proprietary VIP list including these sectors.

MUSIC Artists, Record Labels, Artist Management/Agents, Producers
BROADCAST: MTV, VH1, MTV2, Fuse, Much Music, ESPN, Regional & Local
RADIO: Morning Shows & DJs, Program Directors, Influential/Specialty DJs
SPORTS Pro-Athletes, Agents, Managers, Venues & Arenas
FILM: Studios, Production Companies, Producers, Writers & Directors
LIFESTYLE RETAIL: Record Stores, High End Retail, Restaurants & Cafes
FASHION: Designers, Photographers, Creative Directors
PRESS: Publicists, Writers, Editors & Publishers
TECH: Gaming, Music Service, Media
ADDITIONAL:  Airlines, Hotels,  Premiere Party Bags, Special events

PROMOTIONAL OPPORTUNITIES INCLUDE:

• Inside top panel ad  (See attached proposal for examples of ad)
• Product integration into front cover (See attached proposal for examples of front cover integration)
• Track on mix
• Inclusion into email blast distributed to 10,000 recipients
• Mailing Insert
• Sponsorship of Player release event

PAST SPONSORS:
Converse,  Levi’s, New Line, Apple iPod, Nike, HBO

CONTACT:
Cornerstone Promotion
71 West 23rd Street, Floor 13
New York, NY 10010

For Sales Inquiries:
Melanie Samarasinghe
212-741-7100 x206
melanie@thefader.com

For Ad Materials and any Production Questions:
Maria L. Mayoralgo
212-652-9329
maria@thefader.com

SPECS: