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The FADER Magazine Media Kit
Mission Statement
The FADER is the definitive voice of emerging music and the lifestyle that surrounds it. Through in-depth reporting and a distinct street sensibility, The FADER aggressively covers the most dynamic breadth of music and style emanating from the fringes of the mainstream to the heart of the underground. The FADER is the authority on what’s next.
2013 Editorial Calendar
| ISSUE | COVER DATE | THEME | SPACE | MATERIALS | ON SALE |
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| 84 | FEB/MAR 2013 | Spring Style | 12/31/12 | 1/11/13 | 03/05/13 |
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| 85 | APR/MAY 2013 | ICON | 03/04/13 | 03/15/13 | 05/07/13 |
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| 86 | JUN/JUL 2013 | Summer Music | 04/22/13 | 05/03/13 | 06/25/13 |
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| 87 | AUG/SEP 2013 | Fall Style | 06/17/13 | 06/28/13 | 08/20/13 |
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| 88 | OCT/NOV 2013 | Photography | 08/05/13 | 08/16/13 | 10/08/13 |
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| 89 | DEC/JAN 2013 | NOW | 09/30/13 | 10/11/13 | 12/03/13 |
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2013 Rate Card
| 4 COLOR | 1x | 2x | 4x | 6x | 8x | 10x | 12x | |
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| Full Page | 15,045 | 14,776 | 14,293 | 13,577 | 13,541 | 13,239 | 12,788 | |
| 1/2 Page | 7,897 | 7,740 | 7,501 | 7,129 | 7,107 | 6,950 | 6,710 | |
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| BLACK & WHITE | ||||||||
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| Full Page | 10,984 | 10,764 | 9,810 | 9,912 | 9,884 | 9,665 | 9,335 | |
| 1/2 Page | 5,766 | 5,650 | 5,477 | 5,203 | 5,189 | 5,074 | 4,901 | |
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| COVERS | ||||||||
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| Inside Front | 19,559 | 19,220 | 18,581 | 17,651 | 17,602 | N/A | N/A | |
| Inside Back | 18,808 | 18,431 | 34,448 | 16,973 | 16,927 | N/A | N/A | |
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| The FADER does not offer back cover advertising opportunities. Rates listed above are gross. |
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2013 Circulation
Total Audience: 525,000 Readers per copy: 5 Circulation: 105,000
Newsstand: 60% Subscription: 40%
2013 Distribution Overview
The FADER is distributed by Curtis Distribution through all the major magazine outlets in the U.S. including Barnes & Noble, Hudson News, Universal News, and Amoeba Records, as well as regional and local newsstands, music stores, clothing stores and other influential lifestyle outlets.
2013 Ratebase: 105,000
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Demographic Overview
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In the past year:
- 3 out of every 5 FADER readers (60%) purchased a mobile phone
- Almost half of all FADER readers (45%) purchased a digital music player
- 1 out of every 3 FADER readers (34%) purchased a laptop computer
- Over 1 out of every 3 FADER readers (36%) spent over $2,000 on any purchases at a store
- Almost all (92%) FADER readers drank/served any alcohol in the past 7 days
Source: 2010/2011 Ipsos Mendelsohn (IM) Custom Study
Advertising Partners
APPARELAkademiks AUTOMOTIVECadillac |
Scion Subaru Volkswagon FOOD, BEVERAGESBurger King ENTERTAINMENTA&E Network FINANCIALVISA FOOTWEARAdidas |
Havainas K-Swiss Keen Kenneth Cole Nike PF Flyers Puma Reebok Royal Elastics Rockport Timberland Vans GROOMINGAXE MUSICArts & Crafts |
Rykodisc Warner Music Immortal Island/Def Jam Jive Kemado Koch Matador Merge Morisen Ninja Tune Record Collection RCA Rough Trade Rhymesayers Saddle Creek 6 Hole Secretly Canadian Sony Music Stones Throw Sub Pop Thrive Universal Vagrant Vice Virgin VP Records Warp Wind-Up SPIRITS & BEERAbsolut |
Tanqueray Ten
TECHNOLOGYAOL VIDEO GAMES2K ACCESSORIESArnette MISCELLANEOUSA.C.L.U. |
Mechanical Requirements
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MECHANICAL REQUIREMENTS All ads are to be supplied via FTP only to Filmo (prepress) server under appropriate issue number. Film is not accepted. Hi-res PDF format required. Embedded images should be 300 dpi or greater and CMYK. Color proof required and shipped to Filmo. Recommended color proof format is Fuji Pictro or equivalent. Please ask your sales rep for appropriate FTP and mailing address info for Filmo. BINDING PROCESS |
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Awards
| 2011 | FOLIO Awards: Editorial | Folio’s Gold Editorial Award, Best Consumer Entertainment Issue, for its April 2011 Notorious B.I.G. ICON Issue |
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| 2011 | The OMMA Awards | The FADER FORT by FIAT, Finalist in the Entertainment/Music category for Integrated Online Campaigns |
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| 2010 | Best of Clicker Awards | “Best Web Music Show” – FADER TV |
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| 2010 | min Online | “Editorial & Design Awards: Single Magazine Issue (Consumer)” |
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| 2010 | The OMMA Awards | “The Levi’s®/FADER Fort” is the winner of the Entertainment (ExcludingTV & Movies) category in Integrated Online Campaigns. |
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| 2010 | The OMMA Awards | “Nike Sportswear + FADER Presents Pitch Perfect” is the winner of the Apparel, Fashion category in Integrated Online Campaigns. |
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| 2009 | Clicker | Best Web Original Music Show – Fader TV [read] |
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| 2009 | Clicker | The Best of Clicker 2009 [read] |
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| 2009 | FOLIO Awards: Editorial |
Best Consumer, Entertainment, Single Article Gold Winner: “David Byrne Icon Cover Story” |
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| 2009 | FOLIO Awards: Design |
Best Overall Design, Consumer Silver Winner, May 2009 |
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| 2009 | Utne Independent Press Awards | Winner: Arts Coverage [read] |
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| 2009 | FOLIO’s FAME Awards | Best Custom Advertiser Event: Silver Award |
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| 2008 | FOLIO Awards: Editorial | Folio’s Gold Eddie Award for Best full Issue (March 2008) of a consumer/entertainment magazine |
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| 2008 | FOLIO Awards: Editorial | Folio’s Gold Eddie Award for Best online column/blog for Schnipper’s Slept On (March 4, 2008) |
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| 2008 | FOLIO Awards: Design | Folio’s Silver Ozzie Award for Best Use of Illustration, “Culture Clash” in July 2007 issue |
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| 2008 | Pearl Award | Best Web Publication in the Digital category: F2 |
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| 2006 | FOLIO Awards: Editorial | Editorial: Gold Eddie Award for Best Consumer Entertainment Magazine |
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| 2005 | Advertising Age | 7th Best Magazine Cover of the Year |
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| 2003 | L Style Report | Top 10 Style Brands |
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| 2003 | FOLIO Magazine | Ozzie Award for Best Black & White Photography |
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| 2002 | New York Press End of Year Awards | Best Urban-Lifestyle Magazine |
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| 2001 | Gear 100 List | The Hottest People and Places on the Planet |
Press
Copy & Contract Conditions
Contact Us
The FADER
71 West 23rd Street, Floor 13
NY, NY 10010
P. 212 741 7100
F. 212 656 1416