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TheFADER.com Media Kit
Mission Statement
TheFADER.com is the nexus of all things FADER, constantly updated with exclusive content including the newest music, the latest style and the most crucial happenings in art and culture. TheFADER.com features multiple free music downloads daily, FADER TV original series, weekly columns, interviews, events coverage, global field reportage, features and photos from every issue of FADER Magazine and much more. It is a unique space that provides a platform for expanded and immediate coverage of emerging music, style and pop culture from the fringes of the mainstream to the heart of the underground.
thefader.com attracts more than 650,000 unique visitors and has over 1,600,000 pageviews per month.
Ad Units Specifications
| Banner Units + Dimensions | Maximum File Size | Formats |
| 728×90 – Leaderboard | 50K | .JPG, .GIF, .SWF, HTML |
| 300×250 – Large Rectangle | 50K | .JPG, .GIF, .SWF, HTML |
| 300×100 – Small Rectangle | 50K | .JPG, .GIF, .SWF, HTML |
| 728×90 – E-newsletter | 50K | .JPG, .GIF |
| 300×250 – E-newsletter | 50K | .JPG, .GIF |
| 960×250 – Marquee w/ Optional Video | 50K | .JPG, .GIF |
In addition to standard advertising units, thefader.com is open to discussions on other sponsored content packages, ranging from exclusive sponsorships of categories to custom built campaign blogs and contest sponsorships.
Discounts are available for first time advertisers and larger buys/longer runs.
CONTACT
SEND AD MATERIALS TO:
The FADER
Attn: Tazri Afrin
212-652-9271
tazri@thefader.com